Bluezone (now known as Blueberry Life), an insurtech reinventing life insurance for people with chronic illnesses is delighted to announce a new strategic partnership with Diabetes.co.uk, the largest diabetes community in the world, having just launched a new life insurance solution for people with Type 2 Diabetes. This week is Diabetes Week 2023, and this partnership aims to offer support and advice to the huge community of individuals impacted by diabetes around the world and raise awareness of the new life insurance solution.

Diabetes.co.uk is the world’s largest and most active peer-to-peer community focused on providing a comprehensive, supportive and independent experience for individuals impacted by diabetes. The platform publishes daily news and information guides on management, research and living with diabetes and is the perfect partner for Blueberry Life as both firms look to collaborate to support and empower individuals with Type 2 diabetes to improve their lives.

Around 4.9 million people in the UK are living with diabetes, with 90% of these cases being Type 2. This figure is predicted to rise to 5.3 million by 2025. The UK ranks among the worst in Europe with the most overweight and obese adults, according to the World Health Organization.

Traditional underwriting processes are outdated, manual and cumbersome making it difficult for individuals with Type 2 Diabetes to access affordable life insurance. The new life insurance solution offers any individuals in the UK with Type 2 diabetes life insurance cover through a seamless digital journey that will deliver a 10-fold improvement on the current solution by removing lengthy form filling and required medical appointments previously needed to secure a similar policy.

Dr Karan Mehta, Co-Founder & CEO, Blueberry Life commented, “We are delighted to be working with Diabetes.co.uk, the organisation offers a wealth of knowledge, research and information along with a community support network for individuals impacted by diabetes and mirrors the ethos of the Blueberry Life proposition. Having just launched our life insurance solution for people with Type 2 we are looking forward to working closely with the community and offering our unique and fairer life insurance in partnership with them.”

Arjun Panesar, Founding CEO and Head of AI added “The new life insurance solution launched by Blueberry Life is welcome news to the diabetes community as many people will have struggled to gain cover due to their condition. The firm is focused on improving the lives of individuals with Type 2 diabetes, which made it an easy decision for partnership as we strive towards our goals.”