A new approach to life insurance

Term life insurance designed for those with chronic conditions such as Type 1, Type 2, & pre diabetes, plus high BMI, high blood pressure, and high cholesterol.

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Chronic condition
specialists

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quote in minutes

Personalise
your cover

Blueberry Life™️ offers a unique approach to term life insurance. We specialise in offering tailored cover to those with lifestyle conditions, alongside access to tools, services and products to help you live longer and healthier.

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Why Blueberry Life™?

Unique, specialist cover

Our founder, Dr. Karan Mehta, has dedicated his studies to understanding how those with chronic conditions can live healthier and longer. Alongside insurance and AI specialists in our team, we are formulating a unique data-led pricing model that offers fairer prices with more inclusivity than typically available in the market.

Get a quote in minutes

We’re the only life insurer who offer a fully online, mobile-first quote experience. That means no brokers or phone calls needed.

Flexible, reward-driven premiums

Our model allows us to regularly re-assess our customer’s cover and reward them for their healthy living. Be rewarded with lower premiums, bigger payouts, or rewards to use on our health marketplace.

Coming soon

Improving your healthspan

To support our mission of helping our customers live longer, we’ve partnered with leading diabetes management app Gro Health to offer all policyholders one year free premium subscription to track and manage their health*.

Your condition, covered.

Our specialism is in Type-1 and Type-2 Diabetes, but we also offer cover for a range of chronic conditions.

Type 1 Diabetes

Type 2 Diabetes

Pre-diabetes

High cholesterol

High blood pressure

High BMI

Tailor everything

Once you have your quote, you’re able to tweak every aspect of your cover. Decide how much and for how long you’re insured for.

Coverage amount

Choose between £20,000 and £500,000 coverage amount for your policy

Term selection

Get covered for any length of time between 5 and 40 years.

Fixed or decreasing

Paying off a mortgage or loan? Save on your payments by opting for a decreasing value cover.

No bots here

We don’t use bots when it comes to customer service. You can contact us via live chat or, the old-fashioned way - by phone.

Chat now

or, call us on 020 0333 1800

What our customers say

The user experience is excellent. I compared offerings from Legal & General and Vitality, and Bluezone offers the best user experience. Their prices are also more competitive. If you have type 2 diabetes, I recommend Bluezone.

KSKS

Great for type 2 diabetics and the issues that arise with the illness. They went through everything to discuss my needs, current health and checked back in with me after the insurance was in place. You can also play around with cover amounts without having re-enter the same information.

Lee

Really simple process, and great personal service to help me through it. Really did take less that 10 minutes, and that included finding the info on my health and medications.

Ricky Browne

Straight forward with competitive pricing. Friendly staff on the phone to help with any queries. Highly recommend!

Jay

Very simple and Straightforward process.Dr Karan was very patient n clear in his explanation. Thank you

Elron Barreto

It was so easy to complete the forms and competitively priced would recommend to anyone seeking insurance that has Type 2 Diabetes

Deborah Dimond

In good hands

Blueberry Life policies are underwritten by Shepherds Friendly, one of the oldest and most trusted insurers in the UK.

4.6 Rating 2,843 Reviews

Got a question?
Try our FAQs

Visit the Blueberry life Help Desk for further support.

How often should I review my insurance needs?

What information do you need in the application?

How long will the application take?

How do I make a claim?

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Latest articles

Bluezone Insurance Rebrands to Blueberry Life, Launching Expanded Life Insurance Solution For Individuals with Chronic Health Conditions

Bluezone Insurance, a trailblazer in the life insurance industry, is proud to announce its rebranding to Blueberry Life, accompanied by the launch of its expanded life insurance solution that supports more chronic health conditions such as Type 1 Diabetes, pre-diabetes, high blood pressure, high BMI and high cholesterol.

Type 2 Diabetes and Nausea

Nausea (feeling sick) is something just about everyone experiences at some time or another. For example, you may have eaten something that didn’t agree with you, have a tummy bug, or are in the throes of a migraine. But nausea can also point toward more serious issues. Can Type 2 diabetes cause nausea? It certainly can, and without a doctor’s help, it may be hard to pinpoint exactly why you’re experiencing nausea. It could be a matter of passing discomfort, or it can be a sign that something much more serious is going on.

Type 2 Diabetes and Dizziness

Can Type 2 diabetes make you dizzy? If you’ve been diagnosed with Type 2 diabetes, listening to your body - paying attention to any symptoms you might experience - will be important in managing your health. Dizziness is definitely a sign that something isn’t as it should be, but there are multiple reasons why people with Type 2 diabetes might feel dizzy.

How Type 2 Diabetes Affects Wound Healing

Wounds that heal more slowly than you’d expect are a red flag that sometimes prompts deeper investigation and a diabetes diagnosis. But whatever led to your diagnosis, you’ll need to know more about how Type 2 diabetes affects wound healing and how that might impact you. Before we get into practical tips, tricks, and advice on what to look out for and how to mitigate the problem, let’s investigate the effect of Type 2 diabetes on wound healing.

Type 2 Diabetes and Diabetic Neuropathy

Diabetic neuropathy is a type of nerve damage caused by high blood sugar levels. As a person with Type 2 diabetes, understanding diabetic neuropathy, and knowing how you can prevent or minimise this type of damage is important to you. You’ll also want to know about its symptoms, treatment options, and when you should turn to your doctor for help. This resource aims to give you all the basic information you need about this common but serious diabetes-related complication.

Bluezone Partners with Shepherds Friendly

Bluezone - now known as Blueberry Life, an insurtech reinventing life insurance for people with chronic illnesses, has announced a new partnership with leading insurer, Shepherds Friendly, to launch an upgraded version of its unique Life Insurance policy for people with Type 2 diabetes. The partnership will give more individuals with Type 2 diabetes access to life insurance by utilising advanced tech solutions that will offer much wider and affordable pricing options using a new premium adjustment feature, and tailored cover based on an individual’s specific requirements.

What is High-Risk Life Insurance?

Risk is an important factor in any form of insurance - including life insurance. Insurance companies use the principle of “pooling” risk. Everybody has some degree of risk, and that’s why they take out insurance. The premiums that each person pays go into a pool of funds from which claims are paid out when unfortunate events occur. To keep this fair, premiums are calculated according to your individual risk profile.

What Infections Are You At Risk Of With Type 2 Diabetes?

You’re determined to turn your health around after discovering that you have Type 2 diabetes. But then you hear that vulnerability to infections and Type 2 diabetes go together. What’s all that about? Should you resign yourself to a life filled with comorbidities? There’s good news for you: managing Type 2 diabetes well makes you more resistant to these woes.